Steve Jobs.

Creativity Is Just Connecting Things. When You Ask Creative People How They Did Something, They Feel a Little Guilty Because They Didn’t Really Do It, They Just Saw Something. It Seemed Obvious to Them After a While.

Simple Can Be Harder Than Complex. You Have to Work Hard to Get Your Thinking Clean to Make It Simple. but It’s Worth It in the End Because Once You Get There, You Can Move Mountains.

My Model for Business Is the Beatles. They Were Four Guys Who Kept Each Other’s Kind of Negative Tendencies in Check. They Balanced Each Other and the Total Was Greater Than the Sum of the Parts.

Remembering That I’ll Be Dead Soon Is the Most Important Tool I’ve Ever Encountered to Help Me Make the Big Choices in Life. Because Almost Everything All External Expectations, All Pride, All Fear of Embarrassment or Failure These Things Just Fall Away in the Face of Death, Leaving Only What Is Truly Important.

In Most People’s Vocabularies, Design Means Veneer. It’s Interior Decorating. It’s the Fabric of the Curtains and the Sofa. but to Me, Nothing Could Be Further from the Meaning of Design. Design Is the Fundamental Soul of a Man Made Creation That Ends up Expressing Itself in Successive Outer Layers of the Product or Service.

I Didn’t See It Then, but It Turned Out That Getting Fired from Apple Was the Best Thing That Could Have Ever Happened to Me. the Heaviness of Being Successful Was Replaced by the Lightness of Being a Beginner Again.

The Unions Are the Worst Thing That Happened to Education Because It’s Not a Meritocracy. It Turns into a Bureaucracy, Which Is Exactly What Happened. the Teachers Can’t Teach, and Administrators Run the Place, and Nobody Can Be Fired. It’s Terrible.

You Know, Everybody Has a Cell Phone, but I Don’t Know One Person Who Likes Their Cell Phone. I Want to Make a Phone That People Love.

I’m Going to Destroy Android Because It’s a Stolen Product. I’m Willing to Go Thermonuclear War on This.

All the Work I Have Done in My Life Will Be Obsolete by the Time I’m 50.